Video: Success Story - Health & Beauty

Company Overview

Clare is the eCommerce Manager of a market leader in beauty and salon supplies. The business is a sophisticated B2B, B2C, multi-channel and multi-store operation. Their online presence is comprehensive, with stores on eBay and Amazon, in addition to their own web site, running on Magento. They have approx. 5,000 SKUs and they dispatch 300+ items daily.

Clare understands the market and the key elements of sales conversion: keywords, photos, and price.

The Situation

With Magento v2.x as the eCommerce platform, inventory and logistics are well taken care of. However, Health & Beauty is a highly competitive sector, with many sellers offering the same products that are identifiable using the same set of catalog data such as Brand, part number and UPC.

Note

Multi variations are commonly used to offer different colors, styles and sizes in listings. Typically, a seller would only keep stock on certain variations but not the entire range, therefore making it impossible to manually keep track of market prices and quantities available.

Market is price sensitive. Turnover is high but profit margin is slim. Clare's strategy is to price match whenever she can, while making sure every order is profitable.

Clare believes in automation with the best software to save on staff costs and drive profit.

The Solution

StreetPricer's radar proactively scans and picks up Clare's competitors on eBay. Clare has the option to visually identify entries on the radar, or she could ask StreetPricer to AutoLock based on predetermined criteria.

For those confirmed competitors, price tracking and quantities tracking are automated and continuous. Upon price or quantity changes, StreetPricer sends reprice suggestions to Magento directly via API, so Magento always maintains control of pricing across all channels and stores.

The Results

Magento + StreetPricer have helped Clare to maintain their dominant position in highly competitive categories. With StreetPricer, Clare implements her pricing strategies and she is in control of the market pricing, all without the need for dedicated staff. Integration with Magento is seamless. Clare has the time to drive the business forward and take it to the next level.

Marketplaces are inherently price-driven. Automation is our best friend, especially MY best friend.

- Clare on how automation helps her business.