Cardy shows Andy Lewin of Fenway Group how he can setup StreetPricer to start scanning and tracking in minutes.
With StreetPricer you can quickly set up and deploy automated price tracking and repricing for your eBay store. Setup is straight forward. StreetPricer has default settings that will give your store a starting position which you can refine over time.
In general, the more structured data (item specifics) you have on your listings, such as Brand, MPN, UPC, and the also more structured data your competitors use, the better overall accuracy and in turn higher level of automation.
The 3 main elements of StreetPricer's solution are:
1. Radar Scan
The Radar's job is to search and bring in Suspects for identification. A positively identified suspect is called a Foe in StreetPricer. StreetPricer continuously tracks all foes' price movements to feed data into your AutoPrice rules, in order to determine the reprice position of your listings.
Every eBay business is different in terms of the products it sells, the categories it operates in, and the competitive landscape. Hence the Radar should be tuned differently. StreetPricer's Radar options are
- Filters are used to narrow down the list of suspects and reduce "noise" in the results. In StreetPricer you can set up filters based on attributes such as price range and item locations.
- ItemSpecifics Scan utilises the structured data such as Brand, MPN, SKU, UPC, EAN, ISBN – the eBay "ItemSpecifics" in the search.
- Keyword Scan works exactly the same as the keywords in the eBay search box using a web browser.
- AI Scan searches for suspects with or without structured data. StreetPricer uses an AI-based search and scoring logic to determine the likelihood of suspects.
2. Suspect Identification / AutoLock
Suspects can be identified visually on our Radar page, Bulk Data, or AutoLock:
- Visual Identification is done on the Radar page, which has your listings vs suspect listings displayed side-by-side with thumbnails, pricing, and titles, etc, so you can identify them at a glance.
- Bulk Data allows you to import lists of your competitors' ItemIDs, if you already have the data in your system.
- AutoLock: if StreetPricer is sufficiently confident a suspect is a likely competitor, subject to a pre-defined price range (e.g. +/- 20%) and category matches, the suspect will be automatically tagged as a foe, without the need for visual identification.
3. AutoPrice Rules
You can program AutoPrice to run in specific intervals. Every time an AutoPrice job is run, StreetPricer compares your current pricing vs your foe listings' prices (provided they have stock), and determines your reprice positions. AutoPrice can increase prices of your listings if your competitors are out of stock.
- Rule-based Pricing lets you determine whether you match exactly the lowest pricing from your competitors, or to undercut, or to price your listings above your competitors', by a fixed amount or percentage. You can choose to ignore single-quantity listings, or to apply a country-based, or a handling-time-based price differential to your competitors.
- Update Method: you decide whether StreetPricer updates prices directly on your eBay listings, emails you for approval or manual action, or sends price updates to your eCommerce platform via API or file transfer.
They see the need and they like the idea of an automated eBay repricer, but they don't know how to implement it.- Andy Lewin (Fenway Group)